Born : 1855

In : Sha Kong

Father : Choie Sew Hoy

Mother : Young Soy May

Born in Sha Kong village in 1855, Choie Kum Yok came to New Zealand as a young man to join his father Choie Sew Hoy and help with the family business. He held shares in the Sew Hoy dredging operations. In 1897 he returned to China, and in the city of Guangzhou [Canton] he ran the Chinese part of the Sew Hoy family business.

The general merchandise company in Guangzhou was called Cheong On, with interests in warehouses, finance, general merchandise, timber trading, firewood, and cinemas. Cheong On also marketed salt in bulk, shipping to large parts of Guangdong [Kwangtung] Province using chartered boats. Kum Yok also managed the Wui On Company in Hong Kong, a financial and trading service for migrants from Upper Panyu, many of them men going to work as miners or market gardeners in New Zealand.

At that time, people could not remit money overseas through banks; the only way was through financial companies like Wui On. Wui On also acted as Buying Agents and Exporters for the family General Merchant business in New Zealand.

Choie Kum Yok had three wives, nine sons and five daughters. His first wife had one son, Kang Lem. Then she died and he remarried. His second wife had six sons and two daughters. When she died Kum Yok married again and his third wife had two sons and three daughters.

When Choie Kum Yok died at his home in Guangzhou in 1932, his body lay in state for 49 days, as a mark of the respect in which he was held. The family chartered a train to take his large coffin, as well as family members, relatives and friends from Guangzhou, to his home village of Sha Kong, for a huge funeral service and burial. This was followed by seven days of free banquets for everyone in the nearby area.

徐金玉 (Choie Kum Yok) 字麗山 (1855-1932)， 父徐肇開、母楊氏，生於上番禺社崗村。年青時遠赴紐西蘭助父 營商及為礦場股東，幫助打理礦務。 1897 年回歸廣州打理長安公司、經營祖業。

長安公司業務除了有貨倉、財務、百貨、木材、柴欄及影院外，還僱船大量運鹽於廣東省鄰近地方出售。

金玉在香港成立匯安公司此乃紐西蘭公司獨家代理及出口商，營運業務包括幫助鄉里於紐西蘭從事礦工及菜園工作。當時華僑不能在銀行匯錢回國，唯一透過匯安公司匯錢回鄉。

金玉有妻三人，共有九子及五女。元配蘇氏有一子名鏡鐮、髮妻逝後金玉再續緣。二夫人江雪生有六子兩女。她死後金玉再娶。三夫人朱蓮育有兩子及三女。

1932年，金玉、在家病逝。其遺體安頓廣州、西關叢桂西街 44 號大屋，家中放四十九天供子孫及摯友親朋憑吊。其後包火車運載靈棺回故鄉安葬。葬禮盛極一時，親朋好友鄰村鄉生紛湧至拜祭，解慰酒連開七天，免費為拜祭人士提供膳食。

金玉為人聰明、豪爽、重信義，因此營商順利，事業有成。目前活躍於紐西蘭商場上及華僑社會裏的肇開後人，皆 金玉的嗣裔也大有成就。

(Reading from right to left, back row, then front row)

1. Choie Jun Leong (Kang Lem's son) 徐鎮良

2. Choie Hok Poon (Kum Yok's son) 徐學泮

3. Chui Jun Mum (Hok Poon's son) 徐鎮敏

4. Choie Jun Kwai (Kang Lem's son) 徐鎮規

5. Choie Hok Yao /Hugh Sew Hoy (Kum Yok's son) 徐學友

6 Chu Lin (Kum Yok third wife) 朱蓮

7 Kong Ching Laun (Kang Niel's wife) 江清蘭

8 Fanny Kong (Hok Yao's wife) 江友容

9 Ho Poo Jun (Hok Boon's wife) 何葆真

10. Chow Wei Ching (Hok Poon's wife) 周惠貞

11. Pink Kum Kong (Hok Yan's wife) 江聘金

12. Choie Shew Tong (Kum Yok's daughter) 徐少棠

13. Choie Jun Kow (Hok Yan's son, being held by his mother, Pink Kum) 徐鎮球

14. Choie Hok Boon (Kum Yok's son) 徐學本

15. Lo Yuen Ngan (Jun Leong's wife) 勞婉顏

16. Choie Kang Niel (Kum Poy's son) 徐鏡遼

17. Choie Jun Chong (Hok Ngai's son) 徐鎮昶

18. Choie Hok Ngai (Kum Yok's son, holding his own son Jun Chong) 徐學藝

19. Choie Wai Feng (daughter of Jun Tim Sew Hoy) 徐惠芳

20. Choie Wing Sen (Jun Leong's son) 徐穎純

21. Virginia Sew Hoy (Hok Yao's daughter) 徐慧卿

22 Chui Wai Shiu (Hok Poon's daughter) 徐慧韶

23. Choie Wing Yui (Jun Leong's son) 徐穎儒

24. Chui Wei Unng (Kang Niel's daughter) 徐慧憲

25. Choie Sae Low (Kum Yok's daughter) 徐秀慈

26. Choie Kum Yok (Choie Sew Hoy's son) 徐金玉

27. Tsui Wei Foo (Hok Ngai's daughter) 徐慧芙

28. Choie Wai Jeun (Jun Leong's daughter) 徐惠珍

29. Xu Yan Heng (Kum Yok's daughter) 徐衍珩

30. Tsui Wei Ngan (Hok Yan's daughter, holding Jun Yip) 徐慧雁

31. Choie Jun Yip (Hok Yan's son) 徐鎮業